Reliance Jio's versatile phone – Jio Phone – dominated the global and national multi-phone market in calendar year 2018 (CY), accounting for 15% of the global market and more than a third of the Indian market during the year. period.
According to the latest figures published by Counterpoint Research, Jio was the market leader with 38% market share, followed by Samsung (13%), iTel (8%), Nokia HMD and Lava (7% each). Globally, JioPhone accounted for 15% of the market, followed closely by iTel (14%) and HMD Nokia (13%). Samsung held 7% of the global market last year, followed by Tecno (6%) and Lava (3%).
In 2018, the global market for multi-purpose phones grew 7% year-over-year, reaching 480 million units. Only Asia-Pacific and the Middle East and Africa (MEA) reported growth, Counterpoint said, adding that India had recorded the highest number of phone deliveries in 2018 ., which grew 11% year-over-year to 187 million units.
Jio leads the Indian market with annual growth of 13% in 2018.
During the quarter from October to December 2018, India also contributed the most to global mobile phone shipments with a 38% market share, followed by the Middle East and Africa (MEA) with 31%. During the fourth quarter of fiscal 2016, Jio was once again market leader, with 38% of the domestic market, followed by Samsung (14%), Lava (8%), iTel (8%) and Nokia HMD (6%).
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In a report released last month, Counterpoint said the Jio was the fastest to seize this opportunity and adopt the platform to acquire tens of millions of 2G versatile phone users on its 4G network with its 4G smart phone running with KaiOS.